Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

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SEW Daily April 10, 2013  RSS  Like  Follow Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study] April 10, 2013 - Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line. Glenn Gabe  |  Print version Putting a Spring in Your Marketing Step April 10, 2013 - Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen. Lisa Barone  |  Print version The Fallacy of Ad Testing April 10, 2013 - Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results? In most cases, no, you can't. Will Lin  |  Print version Top 5 Reasons Against Implementing a Tag Management Solution April 10, 2013 - Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here are some of the biggest objections that you’re likely to face and how to squash all fears. Garry Przyklenk  |  Print version Landing Page Optimization: How to Identify Testing Opportunities April 9, 2013 - Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. Amman Badlani  |  Print version Google Penguin, the Second (Major) Coming: How to Prepare April 9, 2013 - Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider. Simon Penson  |  Print version Google+ Local Bible for SMBs April 9, 2013 - A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. Guillaume Bouchard  |  Print version A Strategy Map for Google Display Network Success April 9, 2013 - The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation. Joseph Kerschbaum  |  Print version Google Authorship Presents Branding Opportunity for SMBs April 9, 2013 - Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Jay Taylor  |  Print version Linkedin Now Lets You Mention People and Companies in Updates, Comments April 9, 2013 - Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. Name suggestions appear in a drop-down menu as users type. Lee Bell  |  Print version   Webinars Upcoming Events How to Optimize Your Social Channels for Lead Gen April 11, 2013 1:00pm ET / 10:00am PT Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer April 16, 2013 1:00pm ET / 10:00am PT Behind the Backlinks - Why They Rank April 18, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago - ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily... Search Engine Media Buyer Search Engine Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead... Display Media Buyer Display Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead generation and... The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies Crowdtap - Apr 5, 2013 Webinar: Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects, Silverpop ClickZ Academy - Apr 9, 2013 Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising Moontoast - Apr 3, 2013 Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response LiveIntent - Mar 29, 2013

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