Link Networks: Don't Build Your SEO Strategy on a House of Cards

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SEW Daily April 16, 2013  RSS  Like  Follow Link Networks: Don't Build Your SEO Strategy on a House of Cards April 16, 2013 - One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true. Julie Joyce  |  Print version Unruly Launches Real-Time Analytics Dashboard for Social Video April 16, 2013 - Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating during a time period at the touch of a button. Greg Jarboe  |  Print version March Madness = Search and AdWords Madness? April 16, 2013 - Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So how did searches for each team and for the event as a whole change for the duration of the March Madness season? Suren Ter-Saakov  |  Print version Click Fraud is a Small Problem in Search These Days April 16, 2013 - Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. Jason Tabeling  |  Print version Advertisement Learn how to turn influence into opportunity. Download Marketwired tips now! YouTube Creator Playbook Adds 5 Tailored Playbook Guides April 16, 2013 - YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices. Greg Jarboe  |  Print version Google’s Eric Schmidt Calls For Civilian Drone Regulation April 15, 2013 - Yes, THAT Eric Schmidt is worried about privacy: "How would you feel if your neighbor went over and bought a commercial observation drone that they can launch from their backyard. It just flies over your house all day. How would you feel about it?" Dave Neal  |  Print version Brands Can Now Target Facebook Users Based on Activity Outside Facebook April 15, 2013 - Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users across desktop and mobile – and offline entirely. Matt Kapko  |  Print version Report: Google Will Label Search Results to End EU Antitrust Probe April 15, 2013 - The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm. Carly Page  |  Print version Streetmap Lawsuit Accuses Google of 'Cynical Manipulation of Search Results' April 15, 2013 - Google is the subject of yet another anti-competitiveness complaint, this one from UK Internet company Streetmap. The mapping alternative has had enough of Google giving its Maps preferential treatment, so they have put their lawyers on the case. Dave Neal  |  Print version Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report] April 15, 2013 - Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching. Greg Jarboe  |  Print version Enable Tape Mode: Watch YouTube Become a Really Bad VCR Player April 15, 2013 - Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Me neither. But someone at YouTube did, and now we have a new YouTube Easter egg. Enable tape mode has been added to honor the first VCR's birthday. Danny Goodwin  |  Print version Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report] April 15, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five years. Video and mobile social ads will be the prime growth motivators. James Dohnert  |  Print version 10 Killer SEO Landing Page Tips April 15, 2013 - User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals. Grant Simmons  |  Print version Search Triggers: A Secret to More Powerful PPC Ads April 15, 2013 - Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've been suffering. By understanding these common search triggers, you can make your paid search ads stand out. Howard Jacobson  |  Print version How to Be a Marketing Leader: Make Everyone Around You Better April 15, 2013 - A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed (and scale) is to make sure you empower your team enough to do the job – even when you aren't there. Uri Bar-Joseph  |  Print version How Will Google Glass Change Internet Marketing? April 15, 2013 - Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection. Jayson DeMers  |  Print version Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More April 15, 2013 - Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week. Danny Goodwin  |  Print version   Webinars Upcoming Events Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer April 16, 2013 1:00pm ET / 10:00am PT Behind the Backlinks - Why They Rank April 18, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago - ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily... Search Engine Media Buyer Search Engine Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead... Display Media Buyer Display Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead generation and... The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies Crowdtap - Apr 5, 2013 Webinar: Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects, Silverpop ClickZ Academy - Apr 9, 2013 Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising Moontoast - Apr 3, 2013 Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response LiveIntent - Mar 29, 2013

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