Google Penguin, the Second (Major) Coming: How to Prepare

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SEW Daily April  9, 2013  RSS  Like  Follow Google Penguin, the Second (Major) Coming: How to Prepare April 9, 2013 - Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider. Simon Penson  |  Print version Google+ Local Bible for SMBs April 9, 2013 - A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. Guillaume Bouchard  |  Print version A Strategy Map for Google Display Network Success April 9, 2013 - The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation. Joseph Kerschbaum  |  Print version Google Authorship Presents Branding Opportunity for SMBs April 9, 2013 - Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Jay Taylor  |  Print version Linkedin Now Lets You Mention People and Companies in Updates, Comments April 9, 2013 - Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. Name suggestions appear in a drop-down menu as users type. Lee Bell  |  Print version SEO Basics: 8 Essentials When Optimizing Your Site April 8, 2013 - You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities. Victoria Edwards  |  Print version Website Redesign: From Concept Sketch to Lead Generation Reality April 8, 2013 - After you've created goals and are ready to tell your story, it's time to generate leads. Concept sketches can be instrumental when communicating aspects of a web page to your design and development team. Use this method to ensure good results. Mark Knowles  |  Print version What Our Favorite Celebrities Can Teach Us About Managing Brands Online April 8, 2013 - Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to life, the content they share, how they connect with their fans and even take note how they activate new social channels. Allison Peltz  |  Print version How Orabrush Harnessed the Power of Video Marketing April 8, 2013 - What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. Greg Jarboe  |  Print version Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More April 8, 2013 - Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. Danny Goodwin  |  Print version   Webinars Upcoming Events How to Optimize Your Social Channels for Lead Gen April 11, 2013 1:00pm ET / 10:00am PT Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer April 16, 2013 1:00pm ET / 10:00am PT Behind the Backlinks - Why They Rank April 18, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago - ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily... Search Engine Media Buyer Search Engine Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead... Display Media Buyer Display Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead generation and... The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies Crowdtap - Apr 5, 2013 Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising Moontoast - Apr 3, 2013 Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response LiveIntent - Mar 29, 2013 5 Trends Marketers Shouldn't Ignore, Ekaterina Walter SES Conference & Expo - Mar 29, 2013

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