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Wednesday, 17 April 2013

Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More

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SEW Daily April 17, 2013
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Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More
April 17, 2013 - Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
Miranda Miller  |  Print version
AdWords Mobile PPC Performance: How it Stacks Up Against Desktop AdWords Mobile PPC Performance: How it Stacks Up Against Desktop
April 17, 2013 - Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy.
Lisa Raehsler  |  Print version
Social Tragic-ology: How Brands Learn to Be Part of Real News Social Tragic-ology: How Brands Learn to Be Part of Real News
April 17, 2013 - In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands communicate during times of tragedy and crisis. Here are some social dos and don'ts to help prepare for a tragedy.
Lisa Buyer  |  Print version
Can Google be Trusted to Do No Evil? Can Google be Trusted to Do No Evil?
April 17, 2013 - Google has managed to build or acquire properties in which users just naturally leave tracks. Is it all part of a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Or is something else going on?
Doc Sheldon  |  Print version
The Legacy of Spam The Legacy of Spam
April 17, 2013 - Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings.
Jon Ball  |  Print version
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Bing & Yahoo Steal Tiny Bit of Search Market Share From Google Bing & Yahoo Steal Tiny Bit of Search Market Share From Google
April 16, 2013 - A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
Danny Goodwin  |  Print version
Bing Adds "Pin it" Button in Image Search Bing Adds "Pin it" Button in Image Search
April 16, 2013 - Separate from Bing's social sidebar efforts, the folks at Bing have added a "Pin it" button to the Bing image search results. No more copy-and-paste. No more extra plugins. Now you can Pin images you find directly from Bing to your Pinterest boards.
Thom Craver  |  Print version
Link Networks: Don't Build Your SEO Strategy on a House of Cards Link Networks: Don't Build Your SEO Strategy on a House of Cards
April 16, 2013 - One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true.
Julie Joyce  |  Print version
Unruly Launches Real-Time Analytics Dashboard for Social Video Unruly Launches Real-Time Analytics Dashboard for Social Video
April 16, 2013 - Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating during a time period at the touch of a button.
Greg Jarboe  |  Print version
March Madness = Search and AdWords Madness? March Madness = Search and AdWords Madness?
April 16, 2013 - Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So how did searches for each team and for the event as a whole change for the duration of the March Madness season?
Suren Ter-Saakov  |  Print version
Click Fraud is a Small Problem in Search These Days Click Fraud is a Small Problem in Search These Days
April 16, 2013 - Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance.
Jason Tabeling  |  Print version
YouTube Creator Playbook Adds 5 Tailored Playbook Guides YouTube Creator Playbook Adds 5 Tailored Playbook Guides
April 16, 2013 - YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
Greg Jarboe  |  Print version
 
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