.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

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SEW Daily April 30, 2013  RSS  Like  Follow .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed April 30, 2013 - Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links. Ken Lyons  |  Print version Killer PPC Testing Using an Ad Testing Matrix April 30, 2013 - The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. Melissa Mackey  |  Print version How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action April 30, 2013 - There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it. Erin Everhart  |  Print version Google Active View Format Gets Accreditation April 30, 2013 - Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. Susan Kuchinskas  |  Print version Google Kills Meebo Bar to Focus on Google+ Sign-In April 30, 2013 - Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June 6. Dave Neal  |  Print version You Can Now Get Google Now on iPhone, iPad April 29, 2013 - Google is bringing its Now predictive search platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Users will be able to access Now through the Search app itself. Shaun Nichols  |  Print version SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions April 29, 2013 - The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape. Greg Jarboe  |  Print version New Bing Logo: Here's What It Might Soon Look Like April 29, 2013 - Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search engine. Could this logo soon become Bing's logo? Danny Goodwin  |  Print version Bing Search Now Delivers Anywhere From 4 to 14 Results April 29, 2013 - Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click on Bing's first organic result. If you don't find what you're looking for, Bing may show 12 or 14 results after an unsuccessful search. Thom Craver  |  Print version Website Indexation Audit: How to Find & Remove Non-Essential Content April 29, 2013 - Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here's how to hone in on and assess your content, see if it's indexed, and clean it up. Josh McCoy  |  Print version How to Create Effective Content to Help SEO & Sales: 3 Top Ideas April 29, 2013 - When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait. Purna Virji  |  Print version A 7-Step Landing Page Template to Convert Prospects into Leads April 29, 2013 - If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions. Howard Jacobson  |  Print version Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More April 29, 2013 - One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. Danny Goodwin  |  Print version Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report] April 29, 2013 - Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Susan Kuchinskas  |  Print version   Webinars Upcoming Events Engagement Marketing: Creating Conversations That Cut Through the Noise May 9, 2013 1:00pm ET / 10:00am PT One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics May 14, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Online Advertising Manager Online Advertising Manager (Obu Interactive) - San Diego - Who we are: Obu Interactive is a growing digital marketing agency with a client base primarily made up of... Marketing and Brand Strategist Marketing and Brand Strategist (Fletcher Allen Health Care) - Burlington - Fletcher Allen Health Care in Burlington, VT, has an opening for a Marketing and Brand... 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