9 Content Marketing Lessons From Tourism Australia

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SEW Daily April 11, 2013  RSS  Like  Follow 9 Content Marketing Lessons From Tourism Australia April 11, 2013 - In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution. Salma Jafri  |  Print version International SEO Core Considerations April 11, 2013 - When expanding into a new market, it's critical to pick the right strategies to maximize your odds of success in the shortest period of time. Here are some core factors that have a significant impact on a site's ability to rank internationally. Dave Davies  |  Print version Social Search Concerns for National Multi-Location Brands April 11, 2013 - Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a trusted partner that fits a brand’s needs, the process can be vastly simplified. Adam Dorfman  |  Print version The Content Marketing Elephant & the Enterprise April 11, 2013 - When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content creation process is the key for building content marketing success stories. P.J. Fusco  |  Print version Google Fights Human Trafficking Using Big Data April 11, 2013 - Google has donated $3 million to three anti-trafficking advocacy groups. The project will bring together a variety of human trafficking hotlines to create a consolidated base of data to identify trafficking hotspots around the world. James Dohnert  |  Print version Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns April 10, 2013 - Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. Lisa Raehsler  |  Print version Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint April 10, 2013 - Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. Carly Page  |  Print version Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study] April 10, 2013 - Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line. Glenn Gabe  |  Print version Putting a Spring in Your Marketing Step April 10, 2013 - Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen. Lisa Barone  |  Print version The Fallacy of Ad Testing April 10, 2013 - Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results? In most cases, no, you can't. Will Lin  |  Print version Top 5 Reasons Against Implementing a Tag Management Solution April 10, 2013 - Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here are some of the biggest objections that you’re likely to face and how to squash all fears. Garry Przyklenk  |  Print version   Webinars Upcoming Events How to Optimize Your Social Channels for Lead Gen April 11, 2013 1:00pm ET / 10:00am PT Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer April 16, 2013 1:00pm ET / 10:00am PT Behind the Backlinks - Why They Rank April 18, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago - ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily... Search Engine Media Buyer Search Engine Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead... Display Media Buyer Display Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead generation and... The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies Crowdtap - Apr 5, 2013 Webinar: Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects, Silverpop ClickZ Academy - Apr 9, 2013 Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising Moontoast - Apr 3, 2013 Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response LiveIntent - Mar 29, 2013

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