5 Basic Tips to Improve WordPress for SEO and the User Experience

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SEW Daily April 19, 2013  RSS  Like  Follow 5 Basic Tips to Improve WordPress for SEO and the User Experience April 19, 2013 - Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience. Alex Moss  |  Print version Take Our Search Engine Watch Annual Survey April 19, 2013 - All responses will remain confidential. For those of you who completely finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of your choice, or three runner-up prizes of a $50 Amazon Gift Card. SEW Staff  |  Print version Driving Consumer Insights With Mobile Analytics April 19, 2013 - Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. Amman Badlani  |  Print version Is Facebook Local Search's Sleeping Giant, or Just Sleeping? April 19, 2013 - Facebook has the opportunity to tackle local. If you triangulate Facebook's recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. Michael Boland  |  Print version Using PLAs to Enhance, Not Encroach, on SEM April 19, 2013 - To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars. Dave Ragals  |  Print version Advertisement Learn how to turn influence into opportunity. Download Marketwired tips now! Google Reports $13 Billion in Q1 2013 Revenues April 19, 2013 - Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13 billion. As revenues grow year-over-year, CEO Larry Page focuses on future products and Google's growth potential. James Dohnert  |  Print version Google Affiliate Network Shutdown: Who Profits? April 18, 2013 - Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Susan Kuchinskas  |  Print version Best of the Web Launches ProListing Ahead of 19th Birthday Celebration April 18, 2013 - Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going. Mary Lisbeth D'Amico  |  Print version Yahoo Updates Mail App for iPad, Android, Launches iPhone Weather App April 18, 2013 - Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international forecasts. Rosalie Marshall  |  Print version Google Site Speed Study Says the Web is Getting Faster April 18, 2013 - The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile. Thom Craver  |  Print version Twitter Launches Keyword Targeting in Timelines April 18, 2013 - Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience. Gareth Morgan  |  Print version SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic April 18, 2013 - Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query. Ben Goodsell  |  Print version SEO Tactics for App Stores, Mobile App Website Pages & Local Markets April 18, 2013 - Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization. Jennifer Wong  |  Print version Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report] April 18, 2013 - Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the IAB's report. Danny Goodwin  |  Print version The Critically Important Role of Bing Ads in Search Marketing April 18, 2013 - In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. Marc Poirier  |  Print version Google Glass eBay Auction Hits $90,000 Before Being Removed April 18, 2013 - The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled due to Google's terms and conditions, which state that Google Glass can't be resold once obtained. Lee Bell  |  Print version   Webinars Upcoming Events Engagement Marketing: Creating Conversations That Cut Through the Noise May 9, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT Reach More Customers - Expanding your campaigns and optimizing for Canada May 22, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago - ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily... Search Engine Media Buyer Search Engine Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead... Display Media Buyer Display Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead generation and... Webinar: Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer, Demandbase ClickZ Academy - Apr 17, 2013 Webinar: How to Optimize Your Social Channels for Lead Gen, Marketo ClickZ Academy - Apr 17, 2013 The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies Crowdtap - Apr 5, 2013 Webinar: Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects, Silverpop ClickZ Academy - Apr 9, 2013

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