3 Steps to Creative Competitive Content Gap Analysis

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SEW Daily April  1, 2013  RSS  Like  Follow 3 Steps to Creative Competitive Content Gap Analysis April 1, 2013 - What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for. Josh McCoy  |  Print version Next Generation Site Architecture April 1, 2013 - In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to build sites and services that engage users wherever they are, and whatever device they choose. Andrew Delamarter  |  Print version Where to Find the New Google AdWords Competitive Advantage April 1, 2013 - When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. Howard Jacobson  |  Print version 3 Tips For a Successful Switch to YouTube's One Channel Design April 1, 2013 - Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy to foster engagement. While the impact for those advertising on YouTube will be minimal, there are some changes to keep in mind. Purna Virji  |  Print version Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More! March 31, 2013 - Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2. Danny Goodwin  |  Print version SEO Outreach: Gain a Competitive Edge by Running Display Ads March 31, 2013 - Certain companies can generate high-quality, extremely relevant prospecting lists with the click of a button. How? Most display networks provide transparency into ad placements that you can use as the backbone of outreach campaigns for SEO programs. George Fischer  |  Print version   Webinars Upcoming Events Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects April 4, 2013 1:00pm ET / 10:00am PT How to Optimize Your Social Channels for Lead Gen April 11, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily activity will include; keyword improvements, creative changes, reporting, pacing and more.  In addition to general account management, this position will be asked to analyze the paid search data and ....[more] Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response LiveIntent - Mar 29, 2013 Activating the Social-Search Dynamic, Dan Cristo SES Conference & Expo - Mar 27, 2013 Facebook Graph Search and its Impact on Reputation Management, Privacy, Local Search and More, Glenn Gabe SES Conference & Expo - Mar 27, 2013 Feed Your Way to the Top of Local Listings!, Steve Sherfy SES Conference & Expo - Mar 27, 2013

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