Top 5 Google Analytics Changes You Might Have Missed

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SEW Daily March  7, 2013  RSS  Like  Follow Top 5 Google Analytics Changes You Might Have Missed March 7, 2013 - These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new. Greg Habermann  |  Print version A Call To Action For Calls To Action March 7, 2013 - Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there a better, more data-driven way to validate (or invalidate) our blind faith in the call to action? Let's find out. Dave Schwartz  |  Print version Why Bloggers Aren't Interested in Your Brand March 7, 2013 - There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what they want; if your brand doesn't align with the blog's subject matter, or if your brand doesn't look qualified on a topic. Adria Saracino  |  Print version Align These 3 Creatives to Drive More Conversions March 7, 2013 - There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience. Ben Plomion  |  Print version Google Provides Vague Range of How Often FBI Seeks User Data March 6, 2013 - Google has released figures on the number of FBI data requests. Google received less than 1,000 requests a year for the last four years, but it wasn't able to elaborate further due to restrictions placed by law enforcement agencies. Lawrence Latif  |  Print version Google Under Attack for Ads Promoting Sales of Elephant, Whale Products March 6, 2013 - Accused by the Environmental Investigation Agency of promoting online sales of elephant and whale products, Google says that it moves quickly to remove material advertising ivory and products that contain it, despite what the EIA has claimed. Dave Neal  |  Print version Android's Google Play Store Turns 1 March 6, 2013 - Google Play is celebrating its first birthday today by giving away free and cheap Android applications. Well, it's not really Google Play's first birthday, but it is exactly a year since Google rebranded its Android applications store. Carly Page  |  Print version Is YouTube Tuning Up a Music Streaming Service? March 6, 2013 - YouTube is reportedly planning to launch a music streaming service later this year to compete with Spotify that will be tightly knit into Google Play and the Android ecosystem, will apparently offer both free and paid-for subscription models. Carly Page  |  Print version Spamming Your Way to Visibility with User-Generated Pages March 6, 2013 - If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting for the next algorithmic smackdown to kill your site dead in the water. And it makes your brand look cheap and tacky. Simon Heseltine  |  Print version 5 Signs You Need a New PPC Agency March 6, 2013 - During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. Justin Freid  |  Print version The Value of Lower Search Volume March 6, 2013 - Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. Jennifer Van Iderstyne  |  Print version Where to Start When Considering Managing SEO: In-House, Balanced, Agency March 6, 2013 - There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to approach a problem is understanding your organization and the problem itself. Flexibility, agility, and scale are key. Jori Ford  |  Print version China: Google Has Too Much Control of Country's Mobile Industry March 6, 2013 - The Chinese Ministry of Technology says the country is too dependent on Android, and accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system. Alastair Stevenson  |  Print version   Webinars Upcoming Events The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy March 12, 2013 1:00pm ET / 10:00am PT Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local March 14, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Google Grants (AdWords for Nonprofits) Account Manager Google Grants (AdWords for Nonprofits) Account Manager (Mediacause.org) - SAN FRANCISCO Job Description This is an excellent opportunity to use your AdWords skills to do good. Media Cause is 501(c)3 nonprofit that helps other nonprofits with online marketing. We work with amazing clients who are truly making the world a better place, including: Futures Without Violence, Rainforest Alliance, ....[more] Web Analytics Deep Dive, Russell Sutton SES Conference & Expo - Feb 25, 2013 Local & Social: Maximising Visibility, Andrew Girdwood SES Conference & Expo - Feb 21, 2013 Living in a 'Smart' World - How Mobile and Tablets are Shifting User Behaviour, Sri Sharma SES Conference & Expo - Feb 25, 2013 Local & Social: Maximising Visibility, Richard Kirk SES Conference & Expo - Feb 25, 2013

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