The Truth About Bounce Rate: Why Context Matters

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SEW Daily March 21, 2013  RSS  Like  Follow The Truth About Bounce Rate: Why Context Matters March 21, 2013 - If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely. Thom Craver  |  Print version Quality Score Insights From Microsoft's Ping Jen March 21, 2013 - What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance. John Gagnon  |  Print version A Guide to Google's Think Insights March 21, 2013 - Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention. Jason Cormier  |  Print version Google Flight Search Touches Down in Europe March 21, 2013 - People in the UK, France, Italy, Spain and the Netherlands now have access to Google Flight Search, its airline flight comparison service. However, there are some big names missing, including some of the more budget airlines. Dave Neal  |  Print version Bing Links Images of People (Not Just Authors) to Web Pages March 20, 2013 - Borrowing heavily from the look of Google+ authorship, Bing is experimenting with small pictures on its search results pages – but the pictures aren't only of authors. The pictures are of people mentioned on the web pages that appear in Bing's SERP. Thom Craver  |  Print version Google Brings Huge NCAA March Madness Bracket to Search Results March 20, 2013 - Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches. Danny Goodwin  |  Print version Why Digg Briefly Vanished From Google's Search Results March 20, 2013 - The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results. Was it penalized? Did Digg have an issue with its robots.txt file? No. It was all Google's fault. Danny Goodwin  |  Print version Advertisement FREE eBook: Content Marketing Like a Pro Tactics and techniques to improve search engine visibility and lead generation Learn how content marketing can help your brand: Generate leads Improve search engine rankings Protect against online reputation challenges Establish relevancy with new audiences Improve your brand's lead generation and SEO efforts with content marketing guidance from the marketing experts at MediaWhiz. Download Now SEO Diagnostics: Proactive and Reactive Diplomacy March 20, 2013 - When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your environment and think beyond just traffic and conversions - think about accessibility considerations. Chris Boggs  |  Print version Is Human Engagement Google’s New Ranking Factor for 2013? March 20, 2013 - As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always consider your target audience and focus on creating great content that people will naturally want to share and link to. Kevin Gibbons  |  Print version Paid Search Beyond Google: Social Media, Bing & Retargeting Ads March 20, 2013 - With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into hot new PPC options – or improve your ROI. Lisa Raehsler  |  Print version FTC Tightens Online Disclosure Requirements March 20, 2013 - The FTC's new disclosure standard considerably tightens the requirements for disclosure statements for online advertisements, ads and reviews. Also, if you're posting anything on a social media platform, that specifically requires disclosure, too. Doc Sheldon  |  Print version 99% of Facebook Employees 'Like' Mark Zuckerberg March 20, 2013 - Mark Zuckerberg has been voted America's most popular CEO. Google's Larry Page also ranked highly, ranking as the 11th most popular CEO this year, according to a new survey. His 95 percent approval rating stayed consistent over the last year. James Dohnert  |  Print version   Webinars Upcoming Events Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects April 4, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Search Engine Media Buyer Search Engine Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in lead generation and customer acquisition.  Centerfield generates a high volume of customers in a variety of business-to-consumer and business-to-business industries including financial services, education, credit card processing, online data backup, web hosting, home security, online dating, insurance, diet/....[more] Optimized Content Marketing Strategy How-To Guide - The Power of 3: Content Marketing + SEO + Social Media gShift Labs - Mar 19, 2013 Webinar: Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local, Rio SEO ClickZ Academy - Mar 18, 2013 Webinar: The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy, Bronto ClickZ Academy - Mar 13, 2013 Know the Score: The Ultimate Guide to Scoring Customers and Prospects Silverpop - Mar 8, 2013

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