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Monday, 18 March 2013

The Resurgence of Long-Tail Keywords in SEO

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SEW Daily March 18, 2013
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The Resurgence of Long-Tail Keywords in SEO The Resurgence of Long-Tail Keywords in SEO
March 18, 2013 - Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords. Here's how to make them work for your SEO purposes and help increase conversions.
Jayson DeMers  |  Print version
The Networking Guide to SES New York 2013 #SESNY The Networking Guide to SES New York 2013 #SESNY
March 18, 2013 - While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours – during networking events with more than 100 speakers and your fellow attendees.
Danny Goodwin  |  Print version
Don't Hire Yoda to Run Your Search Marketing Don't Hire Yoda to Run Your Search Marketing
March 18, 2013 - Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best escape route to the fearful. One of the best ways to do this is to be the anti-Yoda, to offer fully the commitment-free concept of “try.
Howard Jacobson  |  Print version
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How to Estimate the Break-Even Point of Paid Search How to Estimate the Break-Even Point of Paid Search
March 18, 2013 - Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search.
Uri Bar-Joseph  |  Print version
Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending
March 18, 2013 - Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge difference in the amount of results encompassing winter-related illnesses.
Suren Ter-Saakov  |  Print version
Google+: A Quick Start Guide Google+: A Quick Start Guide
March 17, 2013 - If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.
Chuck Price  |  Print version
Google St. Patrick's Day 2013 Logo Gets Animated With Irish Step Dancing Google St. Patrick's Day 2013 Logo Gets Animated With Irish Step Dancing
March 16, 2013 - Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers (five girls and a boy) all dressed in green, with each bearing one of the letters making up Google's name.
Danny Goodwin  |  Print version
 
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