Spamming Your Way to Visibility with User-Generated Pages

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SEW Daily March  6, 2013  RSS  Like  Follow Spamming Your Way to Visibility with User-Generated Pages March 6, 2013 - If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting for the next algorithmic smackdown to kill your site dead in the water. And it makes your brand look cheap and tacky. Simon Heseltine  |  Print version 5 Signs You Need a New PPC Agency March 6, 2013 - During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. Justin Freid  |  Print version The Value of Lower Search Volume March 6, 2013 - Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. Jennifer Van Iderstyne  |  Print version Where to Start When Considering Managing SEO: In-House, Balanced, Agency March 6, 2013 - There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to approach a problem is understanding your organization and the problem itself. Flexibility, agility, and scale are key. Jori Ford  |  Print version China: Google Has Too Much Control of Country's Mobile Industry March 6, 2013 - The Chinese Ministry of Technology says the country is too dependent on Android, and accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system. Alastair Stevenson  |  Print version Google Maps for iPhone Update Adds New Local Search Features March 5, 2013 - Google Maps for iPhone has been updated with new local search icons to help you more quickly find restaurants, coffee shops, bars, gas stations, and other places. Tap the search box, then tap an icon, and you’ll get a list of local businesses. Danny Goodwin  |  Print version Larry & Sergey: Still Super Rich But No Longer Equally Rich, Says Forbes March 5, 2013 - Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co-founders Larry Page and Sergey Brin are no longer tied for net worth. Danny Goodwin  |  Print version Google Streamlines Search for Chrome on iPhone, iPad March 5, 2013 - Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update includes features that allow users to share web pages via email, messages, and Facebook. James Dohnert  |  Print version The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review] March 5, 2013 - Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn more, or just need to brush up (it is hard keeping up, you know) then this book is perfect for you. Julie Joyce  |  Print version Dramatically Raise the Value of Any Piece of Content with These 27 Tactics March 5, 2013 - By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. Ken Lyons  |  Print version 3 More Big PPC Mistakes Even Pros Make & How to Fix Them March 5, 2013 - Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these blunders involving geotargeting, keywords, and conversion and tracking – or fix any errors you’re guilty of. Melissa Mackey  |  Print version 7 Ways to Get More Organic Search Clicks March 5, 2013 - Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. Grant Simmons  |  Print version Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown March 5, 2013 - While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. Manny Rivas  |  Print version Interflora Google Penalty, Advertorials & SEO Content Marketing March 5, 2013 - It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a commercial message within content. This difference is paramount, and is at the heart of the advertorial debate. Adam Stetzer  |  Print version   Webinars Upcoming Events The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy March 12, 2013 1:00pm ET / 10:00am PT Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local March 14, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Google Grants (AdWords for Nonprofits) Account Manager Google Grants (AdWords for Nonprofits) Account Manager (Mediacause.org) - SAN FRANCISCO Job Description This is an excellent opportunity to use your AdWords skills to do good. Media Cause is 501(c)3 nonprofit that helps other nonprofits with online marketing. We work with amazing clients who are truly making the world a better place, including: Futures Without Violence, Rainforest Alliance, ....[more] Web Analytics Deep Dive, Russell Sutton SES Conference & Expo - Feb 25, 2013 Local & Social: Maximising Visibility, Andrew Girdwood SES Conference & Expo - Feb 21, 2013 Living in a 'Smart' World - How Mobile and Tablets are Shifting User Behaviour, Sri Sharma SES Conference & Expo - Feb 25, 2013 Local & Social: Maximising Visibility, Richard Kirk SES Conference & Expo - Feb 25, 2013

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