Responsive Site Redesign: 4 SEO Considerations

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SEW Daily March 22, 2013  RSS  Like  Follow Responsive Site Redesign: 4 SEO Considerations March 22, 2013 - If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up. Bonnie Stefanick  |  Print version Yahoo Bing CPCs Up? Here’s How to Combat Them March 22, 2013 - If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. Dave Ragals  |  Print version Google Sells Enhanced Campaign Benefits ... But Are SMBs Buying? March 22, 2013 - Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into the multiscreen world that's a far cry from the one AdWords was first born into. Michael Boland  |  Print version YouTube Now Gets More Than 1 Billion Unique Visitors Every Month March 22, 2013 - YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends. Greg Jarboe  |  Print version Advertisement FREE eBook: Content Marketing Like a Pro Tactics and techniques to improve search engine visibility and lead generation Learn how content marketing can help your brand: Generate leads Improve search engine rankings Protect against online reputation challenges Establish relevancy with new audiences Improve your brand's lead generation and SEO efforts with content marketing guidance from the marketing experts at MediaWhiz. Download Now Twitter Patents Itself March 21, 2013 - Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter. Dave Neal  |  Print version Google Unveils Keep Note-Taking Service March 21, 2013 - Google Keep, like rival app Evernote, allows users to jot down notes, make lists, record voice reminders and save photos that are stored on Google Drive and synced between all Google linked devices. It's available for Android and on the web. Carly Page  |  Print version Twitter Turns 7: Now With 200 Million Active Users March 21, 2013 - Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year. More than 400 million of the 140-characters tweets are sent every day – up from 340 million last year. Dave Neal  |  Print version Pinterest Redesigns Site, Adds 3 More Features March 21, 2013 - Pinboard-style social network Pinterest has had a makeover, with fresh features and a simpler and cleaner design. Invitations have already been sent out for users to try the revamped website, which was tested by a small group of "pinners" in January. Lee Bell  |  Print version New Targeting & Tools for Small Advertisers on Twitter March 21, 2013 - While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform. Matt Kapko  |  Print version 11 Ways Vivastream Can Enrich Your #SESNY Social Experience March 21, 2013 - Want to meet the right people and attend the right sessions during SES New York? Meet Vivastream – the official social platform of SES. This step-by-step guide will help you make the most of Vivastream before, during, and after the event. Laura Roth  |  Print version Winning the Search & Social Game of Thrones – Q&A With Bing's Duane Forrester March 21, 2013 - Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win in the search "Game of Thrones". Andy Betts  |  Print version The Truth About Bounce Rate: Why Context Matters March 21, 2013 - If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely. Thom Craver  |  Print version Quality Score Insights From Microsoft's Ping Jen March 21, 2013 - What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance. John Gagnon  |  Print version A Guide to Google's Think Insights March 21, 2013 - Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention. Jason Cormier  |  Print version Google Flight Search Touches Down in Europe March 21, 2013 - People in the UK, France, Italy, Spain and the Netherlands now have access to Google Flight Search, its airline flight comparison service. However, there are some big names missing, including some of the more budget airlines. Dave Neal  |  Print version   Webinars Upcoming Events Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects April 4, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Search Engine Media Buyer Search Engine Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in lead generation and customer acquisition.  Centerfield generates a high volume of customers in a variety of business-to-consumer and business-to-business industries including financial services, education, credit card processing, online data backup, web hosting, home security, online dating, insurance, diet/....[more] Optimized Content Marketing Strategy How-To Guide - The Power of 3: Content Marketing + SEO + Social Media gShift Labs - Mar 19, 2013 Webinar: Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local, Rio SEO ClickZ Academy - Mar 18, 2013 Webinar: The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy, Bronto ClickZ Academy - Mar 13, 2013 Know the Score: The Ultimate Guide to Scoring Customers and Prospects Silverpop - Mar 8, 2013

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