Is Human Engagement Google’s New Ranking Factor for 2013?

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SEW Daily March 20, 2013  RSS  Like  Follow Is Human Engagement Google’s New Ranking Factor for 2013? March 20, 2013 - As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always consider your target audience and focus on creating great content that people will naturally want to share and link to. Kevin Gibbons  |  Print version Paid Search Beyond Google: Social Media, Bing & Retargeting Ads March 20, 2013 - With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into hot new PPC options – or improve your ROI. Lisa Raehsler  |  Print version FTC Tightens Online Disclosure Requirements March 20, 2013 - The FTC's new disclosure standard considerably tightens the requirements for disclosure statements for online advertisements, ads and reviews. Also, if you're posting anything on a social media platform, that specifically requires disclosure, too. Doc Sheldon  |  Print version Advertisement FREE eBook: Content Marketing Like a Pro Tactics and techniques to improve search engine visibility and lead generation Learn how content marketing can help your brand: Generate leads Improve search engine rankings Protect against online reputation challenges Establish relevancy with new audiences Improve your brand's lead generation and SEO efforts with content marketing guidance from the marketing experts at MediaWhiz. Download Now 99% of Facebook Employees 'Like' Mark Zuckerberg March 20, 2013 - Mark Zuckerberg has been voted America's most popular CEO. Google's Larry Page also ranked highly, ranking as the 11th most popular CEO this year, according to a new survey. His 95 percent approval rating stayed consistent over the last year. James Dohnert  |  Print version Facebook Adding Hashtags #AboutTime March 19, 2013 - Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. There has been no official announcement by the social network about how, when, or where Facebook will incorporate the feature. Mary Lisbeth D'Amico  |  Print version The Search Agency Launches Local Search Campaign Management Platform March 19, 2013 - The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so. Susan Kuchinskas  |  Print version Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps March 19, 2013 - Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing. Andy Betts  |  Print version How Relationship Building Interlinks With SEO March 19, 2013 - Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can lead to links, traffic, conversions, increased social signals, or something good down the road you can't measure. Julie Joyce  |  Print version 2 Deceiving Facebook Insights Metrics March 19, 2013 - Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook provides. Nathan Linnell  |  Print version 3 Reasons You Shouldn't Turn Off Paid Search March 19, 2013 - There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign. Jason Tabeling  |  Print version 77% of Mobile Searches Happen at Home or Work [Study] March 19, 2013 - For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with 22 percent taking place from 8 p.m. to midnight, when people are more likely to be at home or on the go. Susan Kuchinskas  |  Print version   Webinars Upcoming Events Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects April 4, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers SEO Specialist SEO Specialist (Enova) - Chicago   Reports to: UK Sr. Marketing Manager   Position Summary: We are a company that simply put “gets” SEO and the value it brings to an organization. Enova is currently expanding its digital marketing presence, specifically focusing on increasing our search engine optimization efforts. Our UK digital marketing ....[more] Optimized Content Marketing Strategy How-To Guide – The Power of 3: Content Marketing + SEO + Social Media gShift Labs - Mar 19, 2013 Webinar: Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local, Rio SEO ClickZ Academy - Mar 18, 2013 Webinar: The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy, Bronto ClickZ Academy - Mar 13, 2013 Know the Score: The Ultimate Guide to Scoring Customers and Prospects Silverpop - Mar 8, 2013

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