Dramatically Raise the Value of Any Piece of Content with These 27 Tactics

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SEW Daily March  5, 2013  RSS  Like  Follow Dramatically Raise the Value of Any Piece of Content with These 27 Tactics March 5, 2013 - By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. Ken Lyons  |  Print version 3 More Big PPC Mistakes Even Pros Make & How to Fix Them March 5, 2013 - Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these blunders involving geotargeting, keywords, and conversion and tracking – or fix any errors you’re guilty of. Melissa Mackey  |  Print version 7 Ways to Get More Organic Search Clicks March 5, 2013 - Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. Grant Simmons  |  Print version Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown March 5, 2013 - While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. Manny Rivas  |  Print version Interflora Google Penalty, Advertorials & SEO Content Marketing March 5, 2013 - It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a commercial message within content. This difference is paramount, and is at the heart of the advertorial debate. Adam Stetzer  |  Print version Goodbye, Scroogled March 4, 2013 - Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs. Danny Goodwin  |  Print version UK Flower Site Banned from Google for Advertorial Links Sees Rankings Restored March 4, 2013 - UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering Sunday. Danny Goodwin  |  Print version Google's Live Spam Screenshots Highlight ‘Useless’ Web Pages March 4, 2013 - Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam section, which shares a stream of real examples of “pure spam” pages that Google has identified and removed from search results. Danny Goodwin  |  Print version Watch YouTube Do the Harlem Shake in New Easter Egg March 4, 2013 - By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible for hosting the videos of the viral dance clips, does the Harlem Shake. No, not the employees, the website itself. Danny Goodwin  |  Print version New Look Facebook News Feed to Debut March 7 March 4, 2013 - Invitations have been sent out summoning media to "see a new look for News Feed" at an event this coming Thursday starting at 10 a.m. PT at the Facebook's headquartersin Menlo Park. Facebook CEO Mark Zuckerberg is expected to announce the changes. Lee Bell  |  Print version How to Configure & Track Google Analytics Goals for SEO March 4, 2013 - There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal tracking. Josh McCoy  |  Print version Conversion Rate Optimization the Right Way: Tying in Qualitative Data March 4, 2013 - The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for maximum success before you begin testing. Purna Virji  |  Print version Content Marketing Nirvana March 4, 2013 - Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content flies across the web. Andrew Delamarter  |  Print version Your Hidden PPC Prospect: Google March 4, 2013 - Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second. Howard Jacobson  |  Print version   Webinars Upcoming Events The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy March 12, 2013 1:00pm ET / 10:00am PT Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local March 14, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Google Grants (AdWords for Nonprofits) Account Manager Google Grants (AdWords for Nonprofits) Account Manager (Mediacause.org) - SAN FRANCISCO Job Description This is an excellent opportunity to use your AdWords skills to do good. Media Cause is 501(c)3 nonprofit that helps other nonprofits with online marketing. We work with amazing clients who are truly making the world a better place, including: Futures Without Violence, Rainforest Alliance, ....[more] Web Analytics Deep Dive, Russell Sutton SES Conference & Expo - Feb 25, 2013 Local & Social: Maximising Visibility, Andrew Girdwood SES Conference & Expo - Feb 21, 2013 Living in a 'Smart' World - How Mobile and Tablets are Shifting User Behaviour, Sri Sharma SES Conference & Expo - Feb 25, 2013 Local & Social: Maximising Visibility, Richard Kirk SES Conference & Expo - Feb 25, 2013

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