Creative SEO Tip: Newsjacking

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SEW Daily March 28, 2013  RSS  Like  Follow Creative SEO Tip: Newsjacking March 28, 2013 - Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage. Adam Stetzer  |  Print version Selling SEO to the C-Suite March 28, 2013 - Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive buy-in. Rebecca Murtagh  |  Print version Is Optimized CPM the Solution to Your Facebook Ad Performance Woes? March 28, 2013 - Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and how it can reduce your cost-per-action or cost-per-conversion in a lead generation campaign. John Lee  |  Print version Google Analytics Adds 2 New Reports: Data Hub Activity & Trackbacks March 27, 2013 - Google Analytics has revamped its social reports. The Data Hub Activity report shows a timeline of activities and offers filtering by network, while Trackbacks show you what sites link to yours, plus how much traffic those links drove to you. Thom Craver  |  Print version Optimizing Second Screen Engagement: Lessons for Brands From Twitter March 27, 2013 - Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Thom Craver  |  Print version Mobile Marketing: Connecting With Your Audience on the Move March 27, 2013 - How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges. Jennifer Wong  |  Print version Linking From Within: How to Generate Links Through Existing Relationships March 27, 2013 - Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices. Brad Miller  |  Print version The Benefits of Office Face Time Aren’t a Myth March 27, 2013 - In the frenzy to defend telecommuter rights, the traditional office environment has taken quite a lashing. Maybe it’s important to think about how bringing employees back into the office and out of their pajamas can actually help, not harm, them. Lisa Barone  |  Print version What on Earth is a Nexialist and Why Are They So Good at Link Building? March 27, 2013 - Link builders must embrace many skills as the pressure to get quality links grows. Here’s how link builders and SEO professionals can draw inspiration from many other disciplines and add their own unique twist to create something truly memorable. Ken McGaffin  |  Print version   Webinars Upcoming Events Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects April 4, 2013 1:00pm ET / 10:00am PT How to Optimize Your Social Channels for Lead Gen April 11, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily activity will include; keyword improvements, creative changes, reporting, pacing and more.  In addition to general account management, this position will be asked to analyze the paid search data and ....[more] Activating the Social-Search Dynamic, Dan Cristo SES Conference & Expo - Mar 27, 2013 Facebook Graph Search and its Impact on Reputation Management, Privacy, Local Search and More, Glenn Gabe SES Conference & Expo - Mar 27, 2013 Feed Your Way to the Top of Local Listings!, Steve Sherfy SES Conference & Expo - Mar 27, 2013 Follow, Reach, Convert: Smart Retargeting/ Remarketing, Adam Berke SES Conference & Expo - Mar 27, 2013

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