Can We Please Stop Hyping Social as the Marketing Messiah?

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SEW Daily March 25, 2013  RSS  Like  Follow Can We Please Stop Hyping Social as the Marketing Messiah? March 25, 2013 - Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize. Nathan Safran  |  Print version Pros & Cons of the Top Mobile App Tracking Methods March 25, 2013 - Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods. Jennifer Wong  |  Print version In Search for New Pope, Vatican Embraced Twitter, Facebook & Google March 25, 2013 - Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church? We look back at how the story unfolded in searches, tweets, and Likes. Kerin Foster  |  Print version Multi-Platform Media Usage is Not a Zero Sum Game March 25, 2013 - Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms. Eli Goodman  |  Print version The Marketer's Guide to Social Media at SES New York #SESNY March 24, 2013 - Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York will feature several sessions to help you reach your marketing goals. Jennifer Wong  |  Print version Google Penguin Tightens the Noose on Manipulative Link Profiles [Report] March 24, 2013 - A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links. Jayson DeMers  |  Print version   Webinars Upcoming Events Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects April 4, 2013 1:00pm ET / 10:00am PT How to Optimize Your Social Channels for Lead Gen April 11, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily activity will include; keyword improvements, creative changes, reporting, pacing and more.  In addition to general account management, this position will be asked to analyze the paid search data and ....[more] Optimized Content Marketing Strategy How-To Guide - The Power of 3: Content Marketing + SEO + Social Media gShift Labs - Mar 19, 2013 Webinar: Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local, Rio SEO ClickZ Academy - Mar 18, 2013 Webinar: The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy, Bronto ClickZ Academy - Mar 13, 2013 Know the Score: The Ultimate Guide to Scoring Customers and Prospects Silverpop - Mar 8, 2013

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