14 Tips on How to Become a More Efficient SEO Professional

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SEW Daily March 26, 2013  RSS  Like  Follow 14 Tips on How to Become a More Efficient SEO Professional March 26, 2013 - Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive! Richard Kirk  |  Print version How to Turn Your Failed Tests into Winners! March 26, 2013 - Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and succeed. Noran El-Shinnawy  |  Print version Say Goodbye to AdWords Average Position, Hello to Top of Page Rate March 26, 2013 - Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. Alistair Dent  |  Print version Google Chrome & Android Will 'Remain Separate for a Very Long Time' March 26, 2013 - An Android-Chrome merger seems unlikely now that Google Executive Chairman Eric Schmidt has publicly stated that there are no plans to combine the divisions, despite recent speculation that a merger was on the cards following personnel changes. Shaun Nichols  |  Print version Google Universal Analytics Now Open to Everyone March 25, 2013 - Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results. Thom Craver  |  Print version Google Kills Blocked Sites Search Feature March 25, 2013 - Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished and became useless by January 2012 and forgotten soon after? It's now officially discontinued. Danny Goodwin  |  Print version Meetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics March 25, 2013 - Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees, speakers and exhibitors. Organizers share their thoughts on some top industry issues. Greg Jarboe  |  Print version Can We Please Stop Hyping Social as the Marketing Messiah? March 25, 2013 - Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize. Nathan Safran  |  Print version Pros & Cons of the Top Mobile App Tracking Methods March 25, 2013 - Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods. Jennifer Wong  |  Print version In Search for New Pope, Vatican Embraced Twitter, Facebook & Google March 25, 2013 - Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church? We look back at how the story unfolded in searches, tweets, and Likes. Kerin Foster  |  Print version Multi-Platform Media Usage is Not a Zero Sum Game March 25, 2013 - Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms. Eli Goodman  |  Print version   Webinars Upcoming Events Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects April 4, 2013 1:00pm ET / 10:00am PT How to Optimize Your Social Channels for Lead Gen April 11, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily activity will include; keyword improvements, creative changes, reporting, pacing and more.  In addition to general account management, this position will be asked to analyze the paid search data and ....[more] Optimized Content Marketing Strategy How-To Guide - The Power of 3: Content Marketing + SEO + Social Media gShift Labs - Mar 19, 2013 Webinar: Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local, Rio SEO ClickZ Academy - Mar 18, 2013 Webinar: The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy, Bronto ClickZ Academy - Mar 13, 2013 Know the Score: The Ultimate Guide to Scoring Customers and Prospects Silverpop - Mar 8, 2013

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