Why Thin Content is Hurting Your Ecommerce Site & How to Fix It

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SEW Daily February  1, 2013  RSS  Like  Follow Why Thin Content is Hurting Your Ecommerce Site & How to Fix It February 1, 2013 - Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now paramount, and it all begins by understanding that thin content is a problem that needs a solution. Amanda Massello  |  Print version How to Hire & Retain SEO Talent in 2013 February 1, 2013 - Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees, who will create and execute performance-driving SEO campaigns. Here’s how to find and keep them. George Fischer  |  Print version Are You Making Any of These 5 Ad Testing Mistakes? February 1, 2013 - PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the better ad and use the under-performing ad. Here’s how to avoid choosing the wrong ad, losing market share, and paying higher CPCs. David Jaeger  |  Print version Lance Armstrong, Manti Te’o & the Power of Content February 1, 2013 - A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more in sports. Christina Zila  |  Print version PPC Bid Management: Are You Managing Bids Efficiently? February 1, 2013 - Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each. John Lee  |  Print version How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps January 31, 2013 - What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality – share their top priorities. Jim Yu  |  Print version Advertisement Insight Report: SEO in 2013: The Year of the Consumer SEO in 2013 is all about the consumer. This insight paper will help marketers: • Navigate the ever-changing SEO landscape. • Understand SEO in the era of Penguin and Panda. • Create content that is optimized for customers, not search engines. Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now Jackie Robinson Google Doodle Celebrates Major League Baseball Trailblazer January 31, 2013 - Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson, the first African-American to play in Major League Baseball, with a portrait of Robinson swinging a bat in front of a logo resembling classic Dodgers script. Thom Craver  |  Print version SEO Fail! 10 Most Commonly Overused Website Techniques January 31, 2013 - Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user experience, SEO efforts, and conversion rates. Kristine Schachinger  |  Print version How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases January 31, 2013 - Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. Rebecca Murtagh  |  Print version 4 SEO Tasks Small Businesses Must Do Every Month January 31, 2013 - Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion. Adam Stetzer  |  Print version With 3 Stellar Keynotes, SES London 2013 Is Shaping Up January 31, 2013 - The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36 sessions on hot topics, and 72 expert speakers. Greg Jarboe  |  Print version Google Maps North Korea – Including Gulag January 31, 2013 - With the assistance of locals, Google has updated its Maps to fill in many of the blanks of North Korea's most remote locations, providing a more detailed picture of the country. But North Korea won't be happy about Google's labeling of "gulags." Danny Goodwin  |  Print version   Webinars Upcoming Events TBD March 6, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers

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