The 7 Deadly Sins of PPC Ad Optimization

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SEW Daily February  8, 2013  RSS  Like  Follow The 7 Deadly Sins of PPC Ad Optimization February 8, 2013 - Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. Dave Schwartz  |  Print version Online Newsrooms Grow Up, Go Social, Get Optimized February 8, 2013 - Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media. Here’s how to grab the SEO/PR content opportunity. Lisa Buyer  |  Print version Global Social Media Trends in 2013 February 8, 2013 - Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing growth in emerging markets, increasing mobile usage, multimedia engagement, and established giants vs. niche and local networks. Christian Arno  |  Print version 4 Tips to Create a Viral Video February 8, 2013 - When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality. Alecsy Christensen  |  Print version Google Ads Coming to Yahoo Sites February 7, 2013 - Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. Mary Lisbeth D'Amico  |  Print version Google Not Responsible for Content of Paid Search Ads, Australian Court Rules February 7, 2013 - Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads. Danny Goodwin  |  Print version Yandex Just Passed Bing to Become 4th Largest Global Search Engine February 7, 2013 - Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion. Michael Bonfils  |  Print version Building an Effective Link Profile February 7, 2013 - Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and your site needs links in various degrees of relevance. Here's how to build a link profile to stand the test of time? Peter van der Graaf  |  Print version 5 Reasons Why People Hate International Search Marketing February 7, 2013 - Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image concerns, multiple currencies, and technical issues. Michael Bonfils  |  Print version 3 Social Lessons for Brands From the Super Bowl Blackout February 7, 2013 - The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t the ads or the half time show. The real event took place during the 32 minutes that the stadium went dark. Allison Peltz  |  Print version Why Pixels Matter & 3 Things You Should Watch For February 7, 2013 - Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's why pixels are so important and three things to beware of when using them. Ben Plomion  |  Print version Google Goes Shopping, Buys Channel Intelligence for $125 Million February 7, 2013 - Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. Channel Intelligence was a Google Shopping launch partner prior to the purchase agreement. James Dohnert  |  Print version   Webinars Upcoming Events Bronto Sponsored Webinar March 6, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers

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