Social Signals & Search – Reading the Tea Leaves

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SEW Daily February 28, 2013  RSS  Like  Follow Social Signals & Search – Reading the Tea Leaves February 28, 2013 - There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search engines value by dissecting and interpreting search results from Google, Bing, and Yahoo. Rebecca Murtagh  |  Print version What is SEO Cocitation? February 28, 2013 - There has always been evidence that words on pages linking to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in Google's algorithm. Learn the basic concepts here. Adam Stetzer  |  Print version How to Generate Quality Traffic With Display Advertising February 28, 2013 - Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. John Lee  |  Print version 5 Ways to Use Video to Connect With Customers February 27, 2013 - Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. Lisa Barone  |  Print version Creative Link Prospecting: Following a News Story February 27, 2013 - Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories. Ken McGaffin  |  Print version AdWords Bill of Rights February 27, 2013 - Advertisers should have the right to choose which features to use, target as granularly as possible, see how our money is being spent and make it more efficient, and get the same level of insight and data we take for granted on the desktop web. Alex Cohen  |  Print version Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize February 27, 2013 - Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success. Jon Schepke  |  Print version   Webinars Upcoming Events The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy March 12, 2013 1:00pm ET / 10:00am PT Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local March 14, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers PPC Analyst PPC Analyst (Dynamic Web Solutions) - Richmond, VA Job Description: The PPC Analyst will be responsible for daily activities across multiple client accounts. These tasks will include, but aren’t limited to, ad copy writing and testing, landing page copy writing and testing, interfacing with Google AdWords Editor/adCenter/Facebook ads/LinkedIn ads, ad optimization to improve ....[more] Web Analytics Deep Dive, Russell Sutton SES Conference & Expo - Feb 25, 2013 Local & Social: Maximising Visibility, Andrew Girdwood SES Conference & Expo - Feb 21, 2013 Living in a 'Smart' World - How Mobile and Tablets are Shifting User Behaviour, Mark Brill SES Conference & Expo - Feb 25, 2013 Living in a 'Smart' World - How Mobile and Tablets are Shifting User Behaviour, Sri Sharma SES Conference & Expo - Feb 25, 2013

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