SEO Content Analysis Using Google Analytics

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SEW Daily February 20, 2013  RSS  Like  Follow SEO Content Analysis Using Google Analytics February 20, 2013 - Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important. Use this simple method to gain content insights. Bonnie Stefanick  |  Print version Don't Let Your Agency Fall into the T-Shaped Black Hole February 20, 2013 - Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to thrive. Adria Saracino  |  Print version Advertisement Insight Report: How to Leverage SEO's Brand Building Powers Learn how SEO can improve your brand's online reputation. This insight paper will help marketers understand: • How to use SEO to enhance a brand's online reputation • Best practices for leveraging SEO's brand-building powers • Why brand authority is more important than paid search Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now Search Funnels in AdWords Show Value for Every Click February 20, 2013 - AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search funnels are valuable and how advertisers can start tracking conversions. Lisa Raehsler  |  Print version Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress February 20, 2013 - If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it or put it to use elsewhere. WordPress has made it easy to import all of your content that used to live on Posterous. Doc Sheldon  |  Print version Creative Content Marketing: Winning Hearts, Minds & Wallets February 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. Andy Betts  |  Print version Majestic SEO Adds Fresher Index & Free URL Submitter February 19, 2013 - Majestic SEO is expanding yet again. Fresh off of announcing the Majestic SEO Fresh Index increased to 90 days, the Majestic SEO Team has just introduced a new URL submission tool open to everyone, not just their paid subscribers. Thom Craver  |  Print version Advertisement 1. Save your brand from a PR nightmare: Get Sysomos' Smart Crisis Prevention tips! 2. Want to protect your brand's reputation? Sysomos offers practical advice, download now. 3. Social Intelligence is your brand's most powerful PR tool. Download tips from Sysomos today! Future Forward - Shifts in the Digital Revolution at #SESLON February 19, 2013 - Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. Lisa Lacy  |  Print version 3 Ways to Measure Link Building ROI February 19, 2013 - Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools. Julie Joyce  |  Print version How to Optimize Your Facebook Page for Mobile Facebook Nearby Users February 19, 2013 - Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize your Facebook Page to appear in Nearby local business searches and convert more searchers to visitors. Miranda Miller  |  Print version 3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’ February 19, 2013 - For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be Jason Tabeling  |  Print version Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System February 19, 2013 - A Google Doodle today celebrates Nicolaus Copernicus, the Renaissance astronomer who pushed forward the (at the time) radical idea that Earth wasn't the center of the universe. Instead, he theorized Earth and other planets revolve around the sun. Danny Goodwin  |  Print version   Webinars Upcoming Events Whats new in Link Building for 2013 February 27, 2013 1:00pm ET / 10:00am PT The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy March 12, 2013 1:00pm ET / 10:00am PT Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local March 14, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers PPC Analyst PPC Analyst (Dynamic Web Solutions) - Richmond, VA Job Description: The PPC Analyst will be responsible for daily activities across multiple client accounts. These tasks will include, but aren’t limited to, ad copy writing and testing, landing page copy writing and testing, interfacing with Google AdWords Editor/adCenter/Facebook ads/LinkedIn ads, ad optimization to improve ....[more] SEO & Website Migrations: How to Have a Smooth Transition, Shari Thurow SES Conference & Expo - Feb 19, 2013 Introduction to Analytics, Dave Rohrer SES Conference & Expo - Feb 19, 2013 The Age of Big Data & the Modern Marketer, Jon Myers SES Conference & Expo - Feb 19, 2013 Keys to Success with B2B Video, Greg Jarboe SES Conference & Expo - Feb 19, 2013

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