Promoted Tweets: Is a Picture Worth 350% More Clicks?

Having trouble reading this email? View the online version.

SEW Daily February 21, 2013  RSS  Like  Follow Promoted Tweets: Is a Picture Worth 350% More Clicks? February 21, 2013 - A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent increase in engagement and 350 percent increase in clicks. Maximize the photos in your Twitter campaigns with these five tips. Jennifer Wong  |  Print version How Google’s Mobile Best Practices Can Slow Your Site Down February 21, 2013 - Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce rates, and potentially rankings. Discover the problem what you can do. Ben Goodsell  |  Print version Is Your Google Analytics Code Up to Date? February 21, 2013 - Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to check if your code needs an update. Thom Craver  |  Print version Advertisement Insight Report: How to Leverage SEO's Brand Building Powers Learn how SEO can improve your brand's online reputation. This insight paper will help marketers understand: • How to use SEO to enhance a brand's online reputation • Best practices for leveraging SEO's brand-building powers • Why brand authority is more important than paid search Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now All Google Display Network Conversions are NOT Created Equal February 21, 2013 - The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you’re lowering the quality of your placements and, in turn, the quality of your conversions. Marc Poirier  |  Print version Social Media ROI: 14 Formulas to Measure Social Media Benefits February 21, 2013 - Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more! Angie Schottmuller  |  Print version Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study] February 20, 2013 - Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. Mary Weinstein  |  Print version Google Chromebook Ads Popping Up on Chrome Start Pages February 20, 2013 - Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more interesting, users who have seen the ads aren't impressed, especially those who can't even buy one in their country. Jonathan Allen  |  Print version Marin Software Files for IPO February 20, 2013 - While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. Susan Kuchinskas  |  Print version BlueGlass Acquires Idealizer, Secures European Hub February 20, 2013 - Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA region. Melanie White  |  Print version Advertisement 1. Save your brand from a PR nightmare: Get Sysomos' Smart Crisis Prevention tips! 2. Want to protect your brand's reputation? Sysomos offers practical advice, download now. 3. Social Intelligence is your brand's most powerful PR tool. Download tips from Sysomos today! SEO Content Analysis Using Google Analytics February 20, 2013 - Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important. Use this simple method to gain content insights. Bonnie Stefanick  |  Print version Don't Let Your Agency Fall into the T-Shaped Black Hole February 20, 2013 - Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to thrive. Adria Saracino  |  Print version Search Funnels in AdWords Show Value for Every Click February 20, 2013 - AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search funnels are valuable and how advertisers can start tracking conversions. Lisa Raehsler  |  Print version Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress February 20, 2013 - If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it or put it to use elsewhere. WordPress has made it easy to import all of your content that used to live on Posterous. Doc Sheldon  |  Print version Creative Content Marketing: Winning Hearts, Minds & Wallets February 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. Andy Betts  |  Print version   Webinars Upcoming Events Whats new in Link Building for 2013 February 27, 2013 1:00pm ET / 10:00am PT The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy March 12, 2013 1:00pm ET / 10:00am PT Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local March 14, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers PPC Analyst PPC Analyst (Dynamic Web Solutions) - Richmond, VA Job Description: The PPC Analyst will be responsible for daily activities across multiple client accounts. These tasks will include, but aren’t limited to, ad copy writing and testing, landing page copy writing and testing, interfacing with Google AdWords Editor/adCenter/Facebook ads/LinkedIn ads, ad optimization to improve ....[more] SEO & Website Migrations: How to Have a Smooth Transition, Shari Thurow SES Conference & Expo - Feb 19, 2013 Introduction to Analytics, Dave Rohrer SES Conference & Expo - Feb 19, 2013 The Age of Big Data & the Modern Marketer, Jon Myers SES Conference & Expo - Feb 19, 2013 Keys to Success with B2B Video, Greg Jarboe SES Conference & Expo - Feb 19, 2013

© Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad St, 22nd Floor, New York, NY 10004 Data protection Search Engine Watch is contacting you at the following address - durgaprasad345.trende@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no_reply@searchenginewatch.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email please contact: Newsletter Help. Privacy policy View our Privacy Policy for Incisive Media