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Friday, 15 February 2013

Leverage Twitter's Influence To Work For Your Brand

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SEW Daily February 15, 2013
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Leverage Twitter's Influence To Work For Your Brand Leverage Twitter's Influence To Work For Your Brand
February 15, 2013 - Quick thinking, creativity, and following your core audience are some ways you can take advantage of all of the real time benefits afforded to you and your brand by Twitter. Here’s the right way to create a positive relationship with your customers.
Nick Eubanks  |  Print version
Audience Targeting in Mobile: 4 Key Elements of Context Audience Targeting in Mobile: 4 Key Elements of Context
February 15, 2013 - Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance.
Monica Ho  |  Print version
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4 Reasons You Should Use AdWords Labels For Your PLA Campaign 4 Reasons You Should Use AdWords Labels For Your PLA Campaign
February 15, 2013 - AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them up.
Mary Weinstein  |  Print version
How Search Engines are Celebrating Valentine’s Day 2013 How Search Engines are Celebrating Valentine’s Day 2013
February 14, 2013 - Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are celebrating the holiday with special logos or pictures on their home pages.
Danny Goodwin  |  Print version
Matt Cutts on Finding Untrustworthy Links, Why Google Won't Kill Toolbar PageRank Matt Cutts on Finding Untrustworthy Links, Why Google Won't Kill Toolbar PageRank
February 14, 2013 - Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar feature.
Jayson DeMers  |  Print version
A Guide to Getting Started With Analytics A Guide to Getting Started With Analytics
February 14, 2013 - Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner – with explanations of five core areas, how to get to them, and what to look at while you're there.
Dave Davies  |  Print version
Make Content Marketing Work: 3 Tips to Activate Your Top Influencers Make Content Marketing Work: 3 Tips to Activate Your Top Influencers
February 14, 2013 - Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters.
Ben Straley  |  Print version
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7 questions to ask when choosing the right bid optimization platform
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A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’ A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’
February 14, 2013 - Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Here's a look at the terms people searched for and advertisers targeted.
Kerin Foster  |  Print version
Facebook Lookalike Audiences Helps Target Ads at Lower CPA Facebook Lookalike Audiences Helps Target Ads at Lower CPA
February 14, 2013 - Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach existing customers and users who share similarities with their customer base.
Matt Kapko  |  Print version
Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match
February 14, 2013 - Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight.
Thom Craver  |  Print version
66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey] 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]
February 13, 2013 - Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is a lack of proper metrics, leaving many advertisers unconvinced of social media ads.
James Dohnert  |  Print version
 
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