Freeing Analytics from Your Digital Agency’s Closet

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SEW Daily February 13, 2013  RSS  Like  Follow Freeing Analytics from Your Digital Agency’s Closet February 13, 2013 - Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that. Lisa Barone  |  Print version The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck February 13, 2013 - Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO tactics being executed, how those tactics were impacting traffic levels, and how those tactics could damage a website. Glenn Gabe  |  Print version Forecasting SEM Activity February 13, 2013 - Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how. Susan Waldes  |  Print version Advertisement Insight Report: How to Leverage SEO's Brand Building Powers Learn how SEO can improve your brand's online reputation. This insight paper will help marketers understand: • How to use SEO to enhance a brand's online reputation • Best practices for leveraging SEO's brand-building powers • Why brand authority is more important than paid search Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013 February 13, 2013 - Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S. – and about $5 billion in revenue. Susan Kuchinskas  |  Print version Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps February 13, 2013 - Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing. Andy Betts  |  Print version Followers of Top 100 Brands on Google+ Grow 9,400% February 12, 2013 - The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10 account for four out of five followers. Additionally, the auto industry accounts for 40 percent of the top 10 spots for followers on Google. Melanie White  |  Print version Pay by Tweet: Twitter Teams With American Express on Hashtag Payments February 12, 2013 - American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged keyword will make your Twitter account contact your American Express card account and make a purchase. Dave Neal  |  Print version 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition February 12, 2013 - SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers. Jay Taylor  |  Print version Advertisement 7 questions to ask when choosing the right bid optimization platform Search marketers today have countless opportunities to maximize performance across geos, formats, devices and channels. Bid management tools play a crucial role in turning this complexity into opportunity by helping marketers save time, increase ROI, and make better decisions. But how do you choose the best platform for your business? There are 7 questions you can ask to help you decide. Read the white paper now. Conflicting PPC Trends: What They Mean & How to Fix Them February 12, 2013 - When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. Joseph Kerschbaum  |  Print version How to Make Video a Successful Part of Your Content Marketing Strategy February 12, 2013 - When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO? Guillaume Bouchard  |  Print version 11 Ways You Can Enrich Your #SESLON Social Experience February 12, 2013 - Want to meet the right people and attend the right sessions during SES London? Meet Vivastream – the official social platform of SES. This step-by-step guide will help you make the most of Vivastream before, during, and after the event. Laura Roth  |  Print version   Webinars Upcoming Events Bronto Sponsored Webinar March 12, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers PPC Analyst PPC Analyst (Dynamic Web Solutions) - Richmond, VA Job Description: The PPC Analyst will be responsible for daily activities across multiple client accounts. These tasks will include, but aren’t limited to, ad copy writing and testing, landing page copy writing and testing, interfacing with Google AdWords Editor/adCenter/Facebook ads/LinkedIn ads, ad optimization to improve ....[more] Citrix Acquires Customers With BrightEdge S3 Pardot - Jan 29, 2013 Successful Website Testing Practices SiteSpect - Jan 28, 2013 Webinar: Pardon the Disruption: Human Insights into How Tech Disrupts Marketing, AOL Inc ClickZ Academy - Jan 28, 2013 Tiny Prints Sees Organic Search Gains with Twitter and BrightEdge S3 Pardot - Jan 29, 2013

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