SEO Updates

Wednesday, 13 February 2013

Freeing Analytics from Your Digital Agency’s Closet

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SEW Daily February 13, 2013
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Freeing Analytics from Your Digital Agency’s Closet Freeing Analytics from Your Digital Agency’s Closet
February 13, 2013 - Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that.
Lisa Barone  |  Print version
The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck
February 13, 2013 - Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO tactics being executed, how those tactics were impacting traffic levels, and how those tactics could damage a website.
Glenn Gabe  |  Print version
Forecasting SEM Activity Forecasting SEM Activity
February 13, 2013 - Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how.
Susan Waldes  |  Print version
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Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013 Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
February 13, 2013 - Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S. – and about $5 billion in revenue.
Susan Kuchinskas  |  Print version
Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps
February 13, 2013 - Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing.
Andy Betts  |  Print version
Followers of Top 100 Brands on Google+ Grow 9,400% Followers of Top 100 Brands on Google+ Grow 9,400%
February 12, 2013 - The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10 account for four out of five followers. Additionally, the auto industry accounts for 40 percent of the top 10 spots for followers on Google.
Melanie White  |  Print version
Pay by Tweet: Twitter Teams With American Express on Hashtag Payments Pay by Tweet: Twitter Teams With American Express on Hashtag Payments
February 12, 2013 - American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged keyword will make your Twitter account contact your American Express card account and make a purchase.
Dave Neal  |  Print version
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
February 12, 2013 - SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers.
Jay Taylor  |  Print version
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7 questions to ask when choosing the right bid optimization platform
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Conflicting PPC Trends: What They Mean & How to Fix Them Conflicting PPC Trends: What They Mean & How to Fix Them
February 12, 2013 - When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense.
Joseph Kerschbaum  |  Print version
How to Make Video a Successful Part of Your Content Marketing Strategy How to Make Video a Successful Part of Your Content Marketing Strategy
February 12, 2013 - When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO?
Guillaume Bouchard  |  Print version
11 Ways You Can Enrich Your #SESLON Social Experience 11 Ways You Can Enrich Your #SESLON Social Experience
February 12, 2013 - Want to meet the right people and attend the right sessions during SES London? Meet Vivastream – the official social platform of SES. This step-by-step guide will help you make the most of Vivastream before, during, and after the event.
Laura Roth  |  Print version
 
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  • PPC Analyst

    PPC Analyst (Dynamic Web Solutions) - Richmond, VA

    Job Description: The PPC Analyst will be responsible for daily activities across multiple client accounts. These tasks will include, but aren’t limited to, ad copy writing and testing, landing page copy writing and testing, interfacing with Google AdWords Editor/adCenter/Facebook ads/LinkedIn ads, ad optimization to improve ....[more]
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