Building an Effective Link Profile

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SEW Daily February  7, 2013  RSS  Like  Follow Building an Effective Link Profile February 7, 2013 - Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and your site needs links in various degrees of relevance. Here's how to build a link profile to stand the test of time? Peter van der Graaf  |  Print version 5 Reasons Why People Hate International Search Marketing February 7, 2013 - Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image concerns, multiple currencies, and technical issues. Michael Bonfils  |  Print version 3 Social Lessons for Brands From the Super Bowl Blackout February 7, 2013 - The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t the ads or the half time show. The real event took place during the 32 minutes that the stadium went dark. Allison Peltz  |  Print version Why Pixels Matter & 3 Things You Should Watch For February 7, 2013 - Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's why pixels are so important and three things to beware of when using them. Ben Plomion  |  Print version Google Goes Shopping, Buys Channel Intelligence for $125 Million February 7, 2013 - Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. Channel Intelligence was a Google Shopping launch partner prior to the purchase agreement. James Dohnert  |  Print version 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013 February 6, 2013 - For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed. Thom Craver  |  Print version Google AdWords Enhanced Campaigns: The Good, Bad & Uncool February 6, 2013 - There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow. Alistair Dent  |  Print version Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers February 6, 2013 - Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Lisa Raehsler  |  Print version Google Reveals New Details on Link Disavow Tool February 6, 2013 - A Google search quality engineer has shared three interesting bits of advice for webmasters and SEO professionals: Which links should you focus on? Does disavow data hurt website rankings? And should you use the site-wide disavow functionality? Jayson DeMers  |  Print version Search Engine Watch Welcomes Lisa Barone! February 6, 2013 - We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader. What can SEW readers expect from "The Lisa"? Danny Goodwin  |  Print version Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics February 6, 2013 - Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and make sure your backlinks pass this RAID test so your web presence will excel on Google. Krista LaRiviere  |  Print version 9 Most Misleading PPC Metrics February 6, 2013 - While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually cause you to make misinformed decisions. Justin Freid  |  Print version How to Use Journalism to Create Context for Keywords & Content February 6, 2013 - Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the “5 W’s and an H” to enhance research, and learn about the audience, brand, and intent behind the keywo Jessica Lee  |  Print version Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results February 6, 2013 - Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. Adreana Langston  |  Print version SES London 2013: How to Make the Most of Your Conference February 6, 2013 - Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions Jon Myers  |  Print version   Webinars Upcoming Events TBD March 6, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers

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