A Guide to Getting Started With Analytics

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SEW Daily February 14, 2013  RSS  Like  Follow A Guide to Getting Started With Analytics February 14, 2013 - Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner – with explanations of five core areas, how to get to them, and what to look at while you're there. Dave Davies  |  Print version Make Content Marketing Work: 3 Tips to Activate Your Top Influencers February 14, 2013 - Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters. Ben Straley  |  Print version A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’ February 14, 2013 - Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Here's a look at the terms people searched for and advertisers targeted. Kerin Foster  |  Print version Advertisement Insight Report: How to Leverage SEO's Brand Building Powers Learn how SEO can improve your brand's online reputation. This insight paper will help marketers understand: • How to use SEO to enhance a brand's online reputation • Best practices for leveraging SEO's brand-building powers • Why brand authority is more important than paid search Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now Facebook Lookalike Audiences Helps Target Ads at Lower CPA February 14, 2013 - Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach existing customers and users who share similarities with their customer base. Matt Kapko  |  Print version Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match February 14, 2013 - Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight. Thom Craver  |  Print version 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey] February 13, 2013 - Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is a lack of proper metrics, leaving many advertisers unconvinced of social media ads. James Dohnert  |  Print version Google Has 4th Best Corporate Reputation [Poll] February 13, 2013 - For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation Quotient report, with a score of 81.3 percent. Danny Goodwin  |  Print version Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal February 13, 2013 - The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said she wants to see the companies do more than exchange search market share back and forth. Lawrence Latif  |  Print version Advertisement 7 questions to ask when choosing the right bid optimization platform Search marketers today have countless opportunities to maximize performance across geos, formats, devices and channels. Bid management tools play a crucial role in turning this complexity into opportunity by helping marketers save time, increase ROI, and make better decisions. But how do you choose the best platform for your business? There are 7 questions you can ask to help you decide. Read the white paper now. AdWords Enhanced Campaigns Hands-On February 13, 2013 - Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good, the bad, and the clunky – including mobile, ad extensions, free phone calls, location targeting, and scheduling. Daniel Bowtell  |  Print version Freeing Analytics from Your Digital Agency’s Closet February 13, 2013 - Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that. Lisa Barone  |  Print version The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck February 13, 2013 - Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO tactics being executed, how those tactics were impacting traffic levels, and how those tactics could damage a website. Glenn Gabe  |  Print version Forecasting SEM Activity February 13, 2013 - Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how. Susan Waldes  |  Print version Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013 February 13, 2013 - Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S. – and about $5 billion in revenue. Susan Kuchinskas  |  Print version Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps February 13, 2013 - Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing. Andy Betts  |  Print version   Webinars Upcoming Events Bronto Sponsored Webinar March 12, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers PPC Analyst PPC Analyst (Dynamic Web Solutions) - Richmond, VA Job Description: The PPC Analyst will be responsible for daily activities across multiple client accounts. These tasks will include, but aren’t limited to, ad copy writing and testing, landing page copy writing and testing, interfacing with Google AdWords Editor/adCenter/Facebook ads/LinkedIn ads, ad optimization to improve ....[more] Citrix Acquires Customers With BrightEdge S3 Pardot - Jan 29, 2013 Successful Website Testing Practices SiteSpect - Jan 28, 2013 Webinar: Pardon the Disruption: Human Insights into How Tech Disrupts Marketing, AOL Inc ClickZ Academy - Jan 28, 2013 Tiny Prints Sees Organic Search Gains with Twitter and BrightEdge S3 Pardot - Jan 29, 2013

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