5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

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SEW Daily February 12, 2013  RSS  Like  Follow 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition February 12, 2013 - SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers. Jay Taylor  |  Print version Conflicting PPC Trends: What They Mean & How to Fix Them February 12, 2013 - When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. Joseph Kerschbaum  |  Print version How to Make Video a Successful Part of Your Content Marketing Strategy February 12, 2013 - When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO? Guillaume Bouchard  |  Print version Advertisement Insight Report: How to Leverage SEO's Brand Building Powers Learn how SEO can improve your brand's online reputation. This insight paper will help marketers understand: • How to use SEO to enhance a brand's online reputation • Best practices for leveraging SEO's brand-building powers • Why brand authority is more important than paid search Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now 11 Ways You Can Enrich Your #SESLON Social Experience February 12, 2013 - Want to meet the right people and attend the right sessions during SES London? Meet Vivastream – the official social platform of SES. This step-by-step guide will help you make the most of Vivastream before, during, and after the event. Laura Roth  |  Print version NASA Google+ Hangout Features Astronauts on International Space Station February 11, 2013 - NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will be the first time NASA conducts such an event using multiple forms of social media to solicit questions. Lawrence Latif  |  Print version Twitter Brings Older Tweets to Redesigned Search Results February 11, 2013 - Twitter is rolling out an update that will help users find older tweets in search results, rather than only tweets from the past week. Only a "small percentage" of these older tweets will appear at first, but this percentage will increase over time. Danny Goodwin  |  Print version Google Pays Apple About $1 Billion to Remain Default Search Engine February 11, 2013 - Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and iPad in 2014. Mozilla will also see the amount it receives from Google grow. Lawrence Latif  |  Print version Eric Schmidt to Sell Google Stock Worth $2.5 Billion February 11, 2013 - In a filing with the U.S. Securities and Exchange Commission (SEC) Google said that Schmidt would be selling 3.2 million shares of Google stock - more than 40 percent of the 7.6 million shares of Class A and Class B stock controlled by Schmidt. Shaun Nichols  |  Print version Advertisement 7 questions to ask when choosing the right bid optimization platform Search marketers today have countless opportunities to maximize performance across geos, formats, devices and channels. Bid management tools play a crucial role in turning this complexity into opportunity by helping marketers save time, increase ROI, and make better decisions. But how do you choose the best platform for your business? There are 7 questions you can ask to help you decide. Read the white paper now. Win Earned, Owned and Even ‘Paid’ Links With Content February 11, 2013 - Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan. Simon Penson  |  Print version Thinking About a New Site? How to Set Killer (and Realistic) Goals February 11, 2013 - A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first step, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources. Mark Knowles  |  Print version What the Brazil Butt Lift Can Teach Us About Personas February 11, 2013 - Ever heard the saying “you can’t please everyone”? Turns out, you actually can – at least when it comes to your landing pages. Want to appeal to different buying modalities? Here's how to understand what they're looking for and give it to them. Noran El-Shinnawy  |  Print version ‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto February 11, 2013 - Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. Greg Jarboe  |  Print version   Webinars Upcoming Events Bronto Sponsored Webinar March 12, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers PPC Analyst PPC Analyst (Dynamic Web Solutions) - Richmond, VA Job Description: The PPC Analyst will be responsible for daily activities across multiple client accounts. These tasks will include, but aren’t limited to, ad copy writing and testing, landing page copy writing and testing, interfacing with Google AdWords Editor/adCenter/Facebook ads/LinkedIn ads, ad optimization to improve ....[more] Citrix Acquires Customers With BrightEdge S3 Pardot - Jan 29, 2013 Successful Website Testing Practices SiteSpect - Jan 28, 2013 Webinar: Pardon the Disruption: Human Insights into How Tech Disrupts Marketing, AOL Inc ClickZ Academy - Jan 28, 2013 Tiny Prints Sees Organic Search Gains with Twitter and BrightEdge S3 Pardot - Jan 29, 2013

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