10 Tips to Help Small Marketing Teams Kill It

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SEW Daily February 22, 2013  RSS  Like  Follow 10 Tips to Help Small Marketing Teams Kill It February 22, 2013 - While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude of channels, tactics, and online possibilities to meet their goals by doing these 10 things. Uri Bar-Joseph  |  Print version 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices February 22, 2013 - Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions. Larry Kim  |  Print version Advertisement Insight Report: How to Leverage SEO's Brand Building Powers Learn how SEO can improve your brand's online reputation. This insight paper will help marketers understand: • How to use SEO to enhance a brand's online reputation • Best practices for leveraging SEO's brand-building powers • Why brand authority is more important than paid search Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now Analytics in Real-Time with Chartbeat Publishing February 22, 2013 - If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting your arsenal with another data source: Chartbeat Publishing. Here's why you might find CB valuable. Amman Badlani  |  Print version Force Feeding Mobile: Google Continues SMB Courtship February 22, 2013 - By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work the medium that will constitute a key part of their next decade's marketing mix. Michael Boland  |  Print version How to Combine Your Online Marketing Technologies Effectively & Efficiently February 22, 2013 - Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a more efficient use of time and resources, but also offers the potential for deeper insights and greater ROI. Dave Ragals  |  Print version 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing February 21, 2013 - Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. Andy Betts  |  Print version Twitter: The Shortest Distance Between You & What Interests You Most February 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. During his talk, he described the essence of Twitter as "the shortest distance between @ and #". Greg Jarboe  |  Print version Advertisement 1. Save your brand from a PR nightmare: Get Sysomos' Smart Crisis Prevention tips! 2. Want to protect your brand's reputation? Sysomos offers practical advice, download now. 3. Social Intelligence is your brand's most powerful PR tool. Download tips from Sysomos today! Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe February 21, 2013 - Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you’re losing impressions so you can begin fixing the problems. Here’s how this combo will give you a big bang for your Bing bucks. John Gagnon  |  Print version Promoted Tweets: Is a Picture Worth 350% More Clicks? February 21, 2013 - A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent increase in engagement and 350 percent increase in clicks. Maximize the photos in your Twitter campaigns with these five tips. Jennifer Wong  |  Print version How Google’s Mobile Best Practices Can Slow Your Site Down February 21, 2013 - Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce rates, and potentially rankings. Discover the problem what you can do. Ben Goodsell  |  Print version Is Your Google Analytics Code Up to Date? February 21, 2013 - Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to check if your code needs an update. Thom Craver  |  Print version All Google Display Network Conversions are NOT Created Equal February 21, 2013 - The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you’re lowering the quality of your placements and, in turn, the quality of your conversions. Marc Poirier  |  Print version Social Media ROI: 14 Formulas to Measure Social Media Benefits February 21, 2013 - Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more! Angie Schottmuller  |  Print version   Webinars Upcoming Events Whats new in Link Building for 2013 February 27, 2013 1:00pm ET / 10:00am PT The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy March 12, 2013 1:00pm ET / 10:00am PT Women's Fashion Retailer Grows Online Traffic by 250% with Rio SEO Local March 14, 2013 1:00pm ET / 10:00am PT SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers PPC Analyst PPC Analyst (Dynamic Web Solutions) - Richmond, VA Job Description: The PPC Analyst will be responsible for daily activities across multiple client accounts. These tasks will include, but aren’t limited to, ad copy writing and testing, landing page copy writing and testing, interfacing with Google AdWords Editor/adCenter/Facebook ads/LinkedIn ads, ad optimization to improve ....[more] Local & Social: Maximising Visibility, Andrew Girdwood SES Conference & Expo - Feb 21, 2013 Content-Driven SEO on a Shoestring, Catherine Toole SES Conference & Expo - Feb 21, 2013 Social Media, Meet ROI: The Secrets to Social Commerce, Krista LaRiviere SES Conference & Expo - Feb 21, 2013 Next-Generation Site Architecture, Alan Perkins SES Conference & Expo - Feb 21, 2013

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