The New SEO: Search Marketing Integration

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SEW Daily January 30, 2013  RSS  Like  Follow The New SEO: Search Marketing Integration January 30, 2013 - The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model. Brad Miller  |  Print version How to Create ‘Passion Pieces’ That Inspire People to Link January 30, 2013 - No one links to boring pages. Yet some of the most important pages that tell the story of a business are as dull as dishwater. Here’s what you can learn from six great examples of passion pieces, plus how to charm some passion out of your clients. Ken McGaffin  |  Print version Google Catalogs Design Tips: How to Best Showcase Your Products January 30, 2013 - This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs, and explains how design choices will make a substantial difference in engagement and the consumers experience. Adreana Langston  |  Print version 2013: Tipping Point for Mobile Ad Monetization January 30, 2013 - Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. Bill Dinan  |  Print version Advertisement Insight Report: SEO in 2013: The Year of the Consumer SEO in 2013 is all about the consumer. This insight paper will help marketers: • Navigate the ever-changing SEO landscape. • Understand SEO in the era of Penguin and Panda. • Create content that is optimized for customers, not search engines. Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now Why & How Google Hands Over Users' Data to Governments January 29, 2013 - When Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal response. Dave Neal  |  Print version Twitter: Government User Data Requests Grow, 81% From U.S. January 29, 2013 - Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report. James Dohnert  |  Print version Google+ Tells Businesses Using AdWords Express Will Grow Followers January 29, 2013 - Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express will deliver them more business. Ads are showing up in Google+ pages as a way to "get customers to your Google+ page." John Rampton  |  Print version Yahoo Grows Search Revenues, Paid Clicks, Profits January 29, 2013 - Quarterly search revenues climbed by 4 percent year-on-year, while paid clicks climbed by 11 percent over the same period. Yahoo's display ad revenue was down and the total number of ads sold dropped compared to the same period in 2011. Shaun Nichols  |  Print version Marketers, Consumers Favor Email Over Social Media [Report] January 29, 2013 - Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget. Matt Kapko  |  Print version Rio SEO Integrates Social Sharing, Search Marketing Tools January 29, 2013 - The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs. Thom Craver  |  Print version Google Faces Safari Tracking Lawsuit in UK January 29, 2013 - Twelve plaintiffs have banded together in the UK to file a lawsuit against Google, which could open Google to damage payments – not just for the 12, but for anyone else with an iPhone who used Google via the Safari browser. Dave Neal  |  Print version Competitive Analysis: How to Become an SEO Hero in 4 Steps January 29, 2013 - Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite. Nathan Safran  |  Print version How to Use Google Analytics Advanced Segments January 29, 2013 - Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it. Alistair Dent  |  Print version Make the Most of Your Social Media Interactions: 9 Tips January 29, 2013 - If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will show how to plan and create a valuable social strategy that attracts and engages your customers and prospects. Ashley Zeckman  |  Print version SEO Recruitment Tips For Employers & Candidates January 29, 2013 - Recruitment is a make-or-break activity for SEO teams. Recruit the right person, you’re golden! Here’s how employers can find a great SEO without paying a “search recruitment consultant” and tips for junior/mid-level SEO pros looking to move up. Richard Kirk  |  Print version Unruly Launches Tool to Predict ‘Shareability’ of Video Ads January 29, 2013 - Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed. Greg Jarboe  |  Print version   Webinars Upcoming Events TBD March 6, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Confidential: Director, Search Marketing negotiable: Confidential: Exciting opportunity at a fast paced, high growth software company! Excellent compensation packages and benefits! Beltsville, Maryland Manta.com: Digital Marketing Strategist - SEO GURU for Manta.com! Benefits start 1st day! Base +Bonus! 401K! Free SNACKS!: Manta.com: Dream about algorithm updates? Interested in evolving the world's largest small business networking platform? Then bring your big brain to Manta.com! Fast, complex, collaborative, meaningful, measurable, & tangible-this is what innovation feels like. Columbus, OH-15th Largest City in the USA! Hanapin Marketing: Associate Director of Paid Search Salary DOE: Hanapin Marketing: The Associate Director will be an expert in the paid search-marketing field possessing extensive technical knowledge as it relates to paid search. They will be expected to develop/grow our current Paid Search business. Bloomington Indiana

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