SEO Fail! 10 Most Commonly Overused Website Techniques

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SEW Daily January 31, 2013  RSS  Like  Follow SEO Fail! 10 Most Commonly Overused Website Techniques January 31, 2013 - Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user experience, SEO efforts, and conversion rates. Kristine Schachinger  |  Print version How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases January 31, 2013 - Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. Rebecca Murtagh  |  Print version 4 SEO Tasks Small Businesses Must Do Every Month January 31, 2013 - Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion. Adam Stetzer  |  Print version With 3 ‘Kick-Ass’ Keynotes, SES London 2013 Is Shaping Up January 31, 2013 - The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36 sessions on hot topics, and 72 expert speakers. Greg Jarboe  |  Print version Advertisement Insight Report: SEO in 2013: The Year of the Consumer SEO in 2013 is all about the consumer. This insight paper will help marketers: • Navigate the ever-changing SEO landscape. • Understand SEO in the era of Penguin and Panda. • Create content that is optimized for customers, not search engines. Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now Google Maps North Korea – Including Gulag January 31, 2013 - With the assistance of locals, Google has updated its Maps to fill in many of the blanks of North Korea's most remote locations, providing a more detailed picture of the country. But North Korea won't be happy about Google's labeling of "gulags." Danny Goodwin  |  Print version YouTube Readying Premium Service Launch? January 30, 2013 - YouTube is reportedly working with a group of channel producers on a platform that will allow channels to charge users to access to the channels by paying fees ranging from $1 to $5 each month, as well as one-time pay-per-view video purchases. Shaun Nichols  |  Print version Valentine's Day 2013 PPC Tips January 30, 2013 - February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here are the hottest keywords for you to bid on, what keywords people are searching for on Google, and how to get ads that convert. John Rampton  |  Print version Is Super Bowl Advertising Money Well Spent? January 30, 2013 - The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday. Greg Jarboe  |  Print version The New SEO: Search Marketing Integration January 30, 2013 - The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model. Brad Miller  |  Print version How to Create ‘Passion Pieces’ That Inspire People to Link January 30, 2013 - No one links to boring pages. Yet some of the most important pages that tell the story of a business are as dull as dishwater. Here’s what you can learn from six great examples of passion pieces, plus how to charm some passion out of your clients. Ken McGaffin  |  Print version Google Catalogs Design Tips: How to Best Showcase Your Products January 30, 2013 - This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs, and explains how design choices will make a substantial difference in engagement and the consumers experience. Adreana Langston  |  Print version 2013: Tipping Point for Mobile Ad Monetization January 30, 2013 - Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. Bill Dinan  |  Print version   Webinars Upcoming Events TBD March 6, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Confidential: Director, Search Marketing negotiable: Confidential: Exciting opportunity at a fast paced, high growth software company! Excellent compensation packages and benefits! Beltsville, Maryland Manta.com: Digital Marketing Strategist - SEO GURU for Manta.com! Benefits start 1st day! Base +Bonus! 401K! Free SNACKS!: Manta.com: Dream about algorithm updates? Interested in evolving the world's largest small business networking platform? Then bring your big brain to Manta.com! Fast, complex, collaborative, meaningful, measurable, & tangible-this is what innovation feels like. Columbus, OH-15th Largest City in the USA! Hanapin Marketing: Associate Director of Paid Search Salary DOE: Hanapin Marketing: The Associate Director will be an expert in the paid search-marketing field possessing extensive technical knowledge as it relates to paid search. They will be expected to develop/grow our current Paid Search business. Bloomington Indiana

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