Keys to SEO

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SEW Daily January 28, 2013  RSS  Like  Follow Keys to SEO: Content & User Experience – Interview With Bing’s Duane Forrester January 28, 2013 - SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair – one that combines good marketing with meaningful content that drives users to a web presence that is sound in usability. Mark Jackson  |  Print version Is Your Quality Score Costing or Saving You Money? January 28, 2013 - When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment? Noran El-Shinnawy  |  Print version Advertisement Insight Report: SEO in 2013: The Year of the Consumer SEO in 2013 is all about the consumer. This insight paper will help marketers: • Navigate the ever-changing SEO landscape. • Understand SEO in the era of Penguin and Panda. • Create content that is optimized for customers, not search engines. Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now Can Facebook Graph Search Disrupt the Google Habit? January 28, 2013 - Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search habit will only arise if Facebook’s Graph Search can deliver at the intersection of high utility and high frequency. Eli Goodman  |  Print version How to Prepare Your Google Shopping Feed for Google Catalogs January 28, 2013 - These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will ensure your company’s Google Shopping Feed will integrate smoothly with your Google Catalogs dashboard. Adreana Langston  |  Print version Using Footer Links to Diversify Your Backlink Profile January 27, 2013 - To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the homepage, too many links with the same anchor text, and too many dofollow links from the same domain. Matt Morgan  |  Print version Webinars Upcoming Events Harnessing Actionable Data to Improve Your Marketing January 29, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Confidential: Director, Search Marketing negotiable: Confidential: Exciting opportunity at a fast paced, high growth software company! Excellent compensation packages and benefits! Beltsville, Maryland Manta.com: Digital Marketing Strategist - SEO GURU for Manta.com! Benefits start 1st day! Base +Bonus! 401K! Free SNACKS!: Manta.com: Dream about algorithm updates? Interested in evolving the world's largest small business networking platform? Then bring your big brain to Manta.com! Fast, complex, collaborative, meaningful, measurable, & tangible-this is what innovation feels like. Columbus, OH-15th Largest City in the USA! Hanapin Marketing: Associate Director of Paid Search Salary DOE: Hanapin Marketing: The Associate Director will be an expert in the paid search-marketing field possessing extensive technical knowledge as it relates to paid search. They will be expected to develop/grow our current Paid Search business. Bloomington Indiana

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