Competitive Analysis: How to Become an SEO Hero in 4 Steps

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SEW Daily January 29, 2013  RSS  Like  Follow Competitive Analysis: How to Become an SEO Hero in 4 Steps January 29, 2013 - Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite. Nathan Safran  |  Print version How to Use Google Analytics Advanced Segments January 29, 2013 - Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it. Alistair Dent  |  Print version Make the Most of Your Social Media Interactions: 9 Tips January 29, 2013 - If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will show how to plan and create a valuable social strategy that attracts and engages your customers and prospects. Ashley Zeckman  |  Print version Advertisement Insight Report: SEO in 2013: The Year of the Consumer SEO in 2013 is all about the consumer. This insight paper will help marketers: • Navigate the ever-changing SEO landscape. • Understand SEO in the era of Penguin and Panda. • Create content that is optimized for customers, not search engines. Navigate the choppy SEO waters with insight from integrated digital media agency MediaWhiz. Download Now SEO Recruitment Tips For Employers & Candidates January 29, 2013 - Recruitment is a make-or-break activity for SEO teams. Recruit the right person, you’re golden! Here’s how employers can find a great SEO without paying a “search recruitment consultant” and tips for junior/mid-level SEO pros looking to move up. Richard Kirk  |  Print version Unruly Launches Tool to Predict ‘Shareability’ of Video Ads January 29, 2013 - Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed. Greg Jarboe  |  Print version Keys to SEO: Content & User Experience – Interview With Bing’s Duane Forrester January 28, 2013 - SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair – one that combines good marketing with meaningful content that drives users to a web presence that is sound in usability. Mark Jackson  |  Print version Is Your Quality Score Costing or Saving You Money? January 28, 2013 - When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment? Noran El-Shinnawy  |  Print version Can Facebook Graph Search Disrupt the Google Habit? January 28, 2013 - Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search habit will only arise if Facebook’s Graph Search can deliver at the intersection of high utility and high frequency. Eli Goodman  |  Print version How to Prepare Your Google Shopping Feed for Google Catalogs January 28, 2013 - These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will ensure your company’s Google Shopping Feed will integrate smoothly with your Google Catalogs dashboard. Adreana Langston  |  Print version   Webinars Upcoming Events Harnessing Actionable Data to Improve Your Marketing January 29, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Confidential: Director, Search Marketing negotiable: Confidential: Exciting opportunity at a fast paced, high growth software company! Excellent compensation packages and benefits! Beltsville, Maryland Manta.com: Digital Marketing Strategist - SEO GURU for Manta.com! Benefits start 1st day! Base +Bonus! 401K! Free SNACKS!: Manta.com: Dream about algorithm updates? Interested in evolving the world's largest small business networking platform? Then bring your big brain to Manta.com! Fast, complex, collaborative, meaningful, measurable, & tangible-this is what innovation feels like. Columbus, OH-15th Largest City in the USA! Hanapin Marketing: Associate Director of Paid Search Salary DOE: Hanapin Marketing: The Associate Director will be an expert in the paid search-marketing field possessing extensive technical knowledge as it relates to paid search. They will be expected to develop/grow our current Paid Search business. Bloomington Indiana

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